Wednesday, April 29, 2009

cupcakes for april 30-may 2

seriously: how is it almost may!? where is the year going!?

listen to radio k tomorrow between 3-5, i will be on pimping the most fabulous radio station. they are having their spring power surge right now: give if you can! they are quite deserving.

here are the flavors!

@the triple rock social club: april 30 @ 4pm

vanilla malt

vegan key lime

@the golden fig: may 1 @ 10 am

peanut butter and jelly

banana with nutella buttercream

vegan lime raspberry

@mitrebox: may 2 @ 10am

chocolate chip cookie

chocolate malt

vegan key lime

good stuff!

Wednesday, April 22, 2009

cupcakes for april 23-25

yay for spring cakes!

@ the triple rock social club: thursday in mpls

vegan raspberry lemonade
raspberry white chocolate

@ the golden fig: friday in saint paul

red velvet
rocky road
raspberry white chocolate

@mitrebox: saturday in mpls

vanilla bomb
vegan chocolate raspberry

@ecotique: saturday in saint paul

vegan raspberry lemonade

coming soon: fun news about cupcakes and art!

Tuesday, April 21, 2009

msp magazine!

yay! they finally put this up on the web!

Sheela Namakkal
Photo by Stephanie Colgan
March 2009
By Abby Van Ness

Who: St. Paul native Sheela Namakkal, an energetic baker known affectionately by many as “The Cupcake Lady.” She runs her own baking and catering business, Miel y Leche, and sells delectable treats at Mitrebox, The Golden Fig, and Triple Rock Social Club.
Photo by Stephanie Colgan
Fate Would Have It: In 2006, Namakkal decided her true calling was to open a business of her own, so she enrolled in classes at Hamline to earn an MBA. “I was in business school, and all I did was bake. I would bring baked goods to my classmates and my professors. I went for a year and a half, but just got too busy. The business was blowing up, and I thought, ‘I could study for class or I could book these three weddings.’ ”
Name Game: “I gave the business a name in spring 2007. It’s actually kind of funny: I always wanted a cat named Milk and a cat named Honey—one white and one caramel-colored—but I wanted to do it in Spanish because it’s cuter, so it was Miel y Leche.”
Cupcake Chaos: A mutual friend connected Namakkal with the owners of Letterbox, a cozy stationery shop in Uptown. Together, they launched Cupcake Saturday. “It started really quietly,” she says. “Then we got reviewed, and it just blew up.” When Letterbox closed in late 2008, Cupcake Saturday moved to Mitrebox.

Fun with Flavor: Not one to shy away from inventive flavors, Namakkal has prepared nearly seventy varieties, ranging from Red Velvet to Mexican Hot Chocolate to Raspberry Lemonade to The Elvis—a banana cupcake topped with peanut butter-marshmallow mousse and a crispy piece of bacon.
Trial and Error: “I like doing wacky flavors and I love it when clients want to do wacky flavors. I’ve done stuff that I think is awesome and maybe, like, three other people think is awesome—like the peanut butter and pickles flavor. That did not go over well with most.”
Not Just Sweets: Namakkal’s business has expanded to include a full catering menu, including antipasti, breads, quiche, skewers, and salads. “I am looking for a space to open my own little bakery/cafĂ©. That’s what I really want to do. I want people to go everyday and find something fun and cool.”

Wednesday, April 15, 2009

cupcakes for april 16-18

sorry for the late post, y'all! i am working on a cookbook (no, not my own: i am doing the baking a food styling for a cook book for enjoy life products. exciting!) so life has been crazy busy!

here they are!

@ the triple rock social club

chocolate toffee
(v) chocolate chocolate

@ the golden fig 4/17 10am

(v) pear ginger
chocolate toffee
espresso chocolate chip

@mitrebox 4/18 10am

(v) marble twist
pistachio rosewater
banana split

@ ecotique 4/18 10am
all vegan!

mexican hot chocolate
lemon coconut
red velvet

Friday, April 10, 2009

hey vegans!

this one's for you!

starting next week: april 18: VEGAN CUPCAKE SATURDAY!

yup, you heard it here (not first: sharyn beat me too it :) )

@ ecotique in saint paul on grand ave and oxford street: they open @ 10am. i will post the flavors next week!


Tuesday, April 7, 2009

cupcakes for the week of easter!

for those of you who celebrate easter: and for others: SPRING FLAVORS! hurrah!

@ the triple rock social club april 9

vegan lemon coconut
chocolate whiskey with coffee buttercream

@ the golden fig april 10

vegan lemon coconut
vanilla with chocolate buttercream
chocolate basil

@ mitrebox april 11

vegan gingerbread lemon
strawberry macaroon
chocolate with vanilla buttercream and birds nests.

fun stuff!